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  • Schedule Repair
  • Locations
    • Northern Liberties
    • Center City
    • University City
    • Temple Campus
    • Pennsauken
  • Pricing
  • Repair Services
    • iPhone Repair
    • Samsung Repair
    • Smartphone Repair
    • Google Pixel & Android Repair
    • iPad Repair
    • Computer Repair
  • Contact
  • Repair Blog
  • Social Blog
  • FAQ
  • iPhone Charging Adapter
  • IT Services in Philly
  • Giveaway Contest
  • Sell Phone
  • Buy New or Used iPhone
  • iPhone Screen Repair
  • iPhones For Sale
  • Wholesale iPhones for Sale

Repair Blog

Digital Marketing for Phone REpair

10/26/2016

38 Comments

 
wireless repair events, wireless roundup
What's your biggest fear? Well, for most people it's public speaking. Lucky enough for me, it's sharks, which doesn't affect my business, only my willingness to swim out past the break. That being said, let me use this blog to explain how I recently expanded my business with a few public speaking engagements.

During January of 2016 I was contacted by Michelle James, owner and founder of Wireless Repair Events (among other things). Michelle is an entrepreneur, hustler and simply a nice and well connected lady in the repair industry. Given this is a phone repair blog, I want to talk about the recent events she has thrown and how I was involved and affected by those events.

Michelle found me on Linkedin and reached out to me because I had experience with digital marketing (working at Google and starting my own digital marketing agency in Philly). She also knew that I've started and sold multiple repairs companies, and was currently owning and growing this phone repair company as well. This was perfect because she was  hosting an event for CCA in Nashville known as Wireless Repair Roundup and she wanted me to speak about digital marketing for repair companies.

My dad always says, "Luck occurs when preparation meets opportunity". I truly believe in the authenticity of this statement. Luck is prevalent in society, but is it luck, or is it natural selection of concurrent events leading to a greater purpose? I favor the latter. Regardless of your premonition, the importance of hard work can never be neglected. In April I was working 100 hour works, but it's going to pay off. Michelle invited me down to Nashville where I was able to deliver the presentation to a room of 100+ industry experts who truly engaged with me (you can see the video below). Afterwards I was able to really connect with a lot of repair shop owners and smart people who cared about the industry and what digital marketing meant to them.

The CCA Event in Nashville made a big impact on my business from a marketing perspective (my main gig is running a digital marketing agency in Philly) as I was then invited to speak at CTIA in Vegas this past September. Once again I flew out and crafted a presentation in which I split time with Tom Peck from Fix Finder. We spoke about digital marketing and lead generation for repair companies. This is pivotal because every repair business, especially electronics repair, cares about getting more leads, calls and business. The presentation was the “5 Steps to Getting on the 1st Page of Google”. You can download my presentation I used in Vegas here. Not only did this event go well (despite having food poisoning for the first time), it opened my eyes up to the massive industry and how I can leverage my knowledge to position myself as the digital marketing expert for repair companies.

That being the case, I have since been able to network with the biggest repair company names in the nation. I won’t mention any now, but I will give you the list of 5 hints to showing up higher on Google, which will inherently increase your traffic and business as a repair entity.
  1. On Page SEO
    Website, Metadata, Content, Tagging, Keywords
  2. Off Site SEO
    Backlinks, Blogs, PR
  3. Webmaster Tools
    Google Search Console
  4. Local Search
    Local Listings, Citations, Google My Business
  5. Reputation Management
    Reviews, Social Media, Media

38 Comments

First Repair Blog - Starting Phone Repair Philly

10/18/2016

6 Comments

 
Picture
Starting a business isn't easy; neither is repairing an iPhone. Phone repairs can be difficult, even more so than imagined. Have you ever started a business or fixed a phone? Well if you have then you can understand the risk involved. There is no perfect way to go about it and it sure as hell won't feel safe. However, by doing research and preparing for the event and the difficulties you will face, it allows you to be more confident to be able to take on the opportunity. That's also how you need to look at the event, as an opportunity. This is a chance to learn and grow as a person. You will learn about the job or service you are about to undertake or provide, as well as learn more about yourself. Learning that you can take on new challenges by trying something new is very empowering. This can help you grow as an individual so that you become open to even more ideas and opportunities. Not only will this lead to new endeavors and financial gains, it will help you enrich your own life and personal sense of accomplishment.

When I first got started back in 2012 doing repairs for iCracked, I was scared silly. I had no idea how to repair a device or get into fixing any electronics. My first iphone repair was a nightmare. This was completely foreign to me. I had no idea what I was doing and my friend was trying to help me, but was also not very effective. What really helped me was just doing it. As Nike says, 'Just Do It'. I went for it and I messed up. I broke the digitizer on my iPhone 4 while trying to replace the cracked screen on my white Verizon CDMA iPhone. This sucked. I failed and it hurt. However, I took this as a challenge by taking on the repair again with another phone. This time it was a little easier and smooth, and most importantly, the phone worked after the repair! Yes! Things are possible by taking an interest and investment in yourself and learning on your own. So, this is not my recommendation to repair your own iPhone screen, but maybe this will at least inspire you to try something new. Something foreign and difficult. Go for it already!

- Mac Frederick - Owner & Founder of Phone Repair Philly & Momentum Digital

6 Comments

    Author
    Mac Frederick

    Mac Frederick is the owner of iPad Repair Philly, Phone Repair Philly and Momentum Digital.

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